Sell Music Online Strategies

Our music community is based on finding the best possible solution for artists to maximize profit as they sell music online. We want music distribution to be something that benefits new bands making new music! Many music websites promise to deliver but people still download music illegally, not realizing how detrimental this is to the music distribution industry as well as the music community as a whole. We as an online music community need to combat the illegal trade of audio samples and find ways to help people know how to promote a band. How to promote a band as well as sell music online. We all listen to music but we rarely think how this is affecting the wider music community! People need to eat and the only way these days to make any money is to sell music online.
When I go and give lectures and seminars, says the blog columnist at newmusicstrategies.com, this is by far the most frequently asked question by the musicians in the audience. There are variations on this theme, but essentially it boils down to this very simple question: now that there's this internet thing, where's the money and how do I get at it? What's the best way to sell music online?
I tend to start answering that question by taking a quick poll. It's a little game I play, and I'll play it with you now:
Hands up, everyone in this room who considers themselves a professional musician. Generally speaking the room is full of people with their hands in the air.
Now, keep your hand up if you currently make more than 50% of your income from the sale of recordings. I counted 3 people. At one of the seminars. Once. They were in the same band.
There's a presupposition in the question How can I sell music online? And that is the notion that the way that you make money from new music is through the sale of recordings.
It's one way, sure. It's an obvious one, too. But it's not, typically speaking, the way that most musicians make their money outside of the internet so it strikes me as odd that it seems to be the only thing that they'll think of to try online.
Sell music online?
There's this weird notion that the internet is a shopping mall and so if you want to be successful in that environment, you have to open a shop. Every artist and every record label who has a website suddenly wants to go into business as a retailer. The thought would never occur to them in the real world but give them a webpage and they want a cash register.
It's strange because for most artists and independent music businesses that I come into contact with (even, it has to be said, some of the retailers), the majority of the money does not come from the sale of circular pieces of plastic. And yet, the presence of the internet seems to make them believe that they once did.
And it has always struck me as odd that a group of people who spend more time training for their career than most brain surgeons, and who spend every waking hour of their day creating value from thin air believe that the little slice of time they spend in a darkened room fashioning idealised versions of their songs and turning them into things for sale is the only way through which they can earn a living.
This idea also gets us into problems when people start sharing download music for free. If making money from new music online is about selling songs, then sharing must therefore be theft. Now, of course I'm aware that there ARE musicians and people in the new music industries who make money solely from recordings. My point is that they are in the minority. So the better question might be: How can the internet help me make money from my music? And the answer, of course, is it depends. The internet can offer opportunities for promotion, distribution, business and communication efficiencies even for the composition and production of new music.
The internet is not a shopping mall or a marketplace. It's a technology that allows for human beings to communicate and for information to be processed and moved around in new and accelerated ways. You can sell music online, of course and there are services that will help you do that. I'll list them when I answer that specific question.
But for now, I just want to plant the seed that there are ways to make money from new music. You can use the internet to enhance and expand upon these ways of working. And then you can use the internet to develop new ways of making money from music along the way.
Here's what I suggest: if you want to sell music online, then have a look at a few music websites and start the process. Either go with a digital aggregator like The Orchard or CD Baby ? or submit to some of the bigger online music retailers through a service like TuneCore. Perhaps you could use one of the e-commerce platforms available to sell your music directly from your website. I'll talk you through that process and make some recommendations later on. But feel free to just get started without me.
But once you've done that, you'll be able to get that how do I sell music online? question off your mind so you can focus on the more interesting question of how do I make money if I sell music online?
Because the chances are high that those two questions have quite different answers."

Source: http://www.artipot.com/articles/1422860/sell-music-online-strategies.htm

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FIS rejects Vonn's request to race against men

Lindsey Vonn's request to compete in a men's World Cup downhill race has been rejected by the International Ski Federation.

The FIS council met Saturday in Oberhofen, Switzerland, and "confirmed that one gender is not entitled to participate in races of the other," adding in a statement that "exceptions will not be made to the FIS Rules."

Vonn, a four-time overall World Cup champion, wanted to enter the men's downhill on Nov. 24 at Lake Louise, Alberta, six days before the women race on the same course.

"It's very clear," FIS secretary general Sarah Lewis told The Associated Press in a telephone interview. "It's called the men's World Cup and the ladies' World Cup. The men race the men's World Cup and the ladies race the ladies' World Cup. FIS and World Cup points are not transferrable from one circuit to another."

The FIS statement said Vonn "is welcome to submit a request to the organizing committee and jury to be a forerunner" for the races. Forerunners test the course before races for safety and visibility.

Vonn has earned nine of her 26 World Cup downhill victories in Lake Louise, which is often dubbed "Lake Lindsey" for her dominance there.

Vonn approached the FIS with the request in early October. Following discussions between Vonn, coaches and sport leaders, the U.S. Ski and Snowboard Association (USSA) petitioned the FIS council to consider her request to enter a men's race at some point in her career.

"We're disappointed that the FIS Council did not support the proposal, but also respect its direction," USSA president and CEO Bill Marolt, who is also a member of the FIS council, said in a statement. "Lindsey Vonn is a great champion in our sport and we have always respected her interests in this new challenge."

Alpine Canada president Max Gartner was disappointed about the decision.

"I saw it as a great opportunity to raise the profile of the sport by attracting interest from people who do not normally follow ski racing, particularly in North America," Gartner said in a statement. "It would have provided a great platform to showcase our sport and the amazing athletic performances of our athletes."

Lewis said while there was no vote, the 17-member council was in general agreement over the decision.

"This decision had nothing to do with an individual. It's not personal, it's not specific to Lindsey and it's not underlying her skills," Lewis said, adding that the USSA handled Vonn's request "eloquently."

Still, Gartner wasn't satisfied.

"Lindsey has achieved many milestones in ladies' ski racing," he said. "It would have been interesting to see how she stacked up against the best male racers in the world. Lake Louise is the perfect venue to have that comparison because Lindsey has as much experience on the mountain as many of the men have had."

Vonn has said she wants to race the grueling Streif course in Kitzbuehel, Austria, after she retires.

"I hope Lindsey gets a chance to fulfill her dream at a later date," Gartner said.

Source: http://news.yahoo.com/fis-rejects-vonns-request-race-against-men-194826356--spt.html

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Obama banks on Bill Clinton to clinch close states

PALM BAY, Fla. (AP) ? Republican Mitt Romney has millionaire backers, a huge staff and years of campaign experience, which may be enough to win the White House. President Barack Obama has one asset Romney can't match, however: Bill Clinton.

The former president is sprinting through battleground states, delivering more speeches than Obama himself and, arguably, carrying much of the president's re-election hopes on his 66-year-old shoulders.

There's nothing secret about this campaign weapon. If it's a competitive state, Clinton is there ? and there and there ? picking apart Romney's proposals in the folksy yet detailed style he unleashed at the Democratic convention in Charlotte, N.C. Many party activists left there wondering why Obama can't make his own case as compellingly.

Friday was typical for Clinton. He made five stops in Florida, stretching from Palm Beach in the southeast to Fort Myers on the Gulf Coast to Tallahassee in the panhandle.

Romney had hoped to lock down the mega-swing state long ago. But he will return Monday because of its uncertainty.

Clinton, his raspy voice hoarser than usual, mixed nostalgia with lawyerly dissections when criticizing Romney's tax-cut plans in Palm Bay, the day's second stop, south of Cape Canaveral.

"I don't understand how people like me could sleep at night taking another tax cut, and taking it away from you," he said to cheers from several hundred people, who clearly did not resent his post-presidential wealth.

After shucking his suit jacket and loosening his orange tie under a brilliant midday sun, Clinton rattled off statistics about recent slowdowns in the growth of health care costs, and benefits of Obama's health law. "That is what Mr. Romney wants to repeal," he said.

"Bring it home, Bill" a woman shouted.

At every stop, Clinton praises Obama effusively, but he also reminds voters of his own days in office.

"I am the only living former president that ever gave you a budget surplus," he said in Palm Bay. Obama's policies, he adds, are much more in line with his than are Romney's.

Obama amplifies Clinton's boasts, knowing they give credence to the endorsements. In one Ohio stop Friday, Obama named Clinton four times.

"For eight years we had a president who shared our beliefs, and his name was Bill Clinton," Obama said. "His economic plan asked the wealthiest Americans to pay a little more so we could reduce our deficit and invest in the skills and ideas of our people." Romney opposed that plan, Obama said, and his math "was just as bad back then as it was today."

The white-haired Clinton looks drawn and tired at times, and he makes a few flubs. He apologized this week for saluting Pennsylvania when he happened to be in Ohio.

Clinton still runs late, even at morning events. Former Vice President Walter Mondale had to spin political yarns to kill time this week as voters waited in Minneapolis.

But the man who once headlined nine events in one day for his wife in the 2008 North Carolina primary ? when Hillary Rodham Clinton was battling Obama ? still feeds off crowds' energy and affection.

In Green Bay, Wis., Clinton gave a 57-minute dissertation on why the economy is better than many think. The only reason the Obama-Romney race is close, he said, "is because Americans are impatient on things not made before yesterday, and they don't understand why the economy is not totally hunky-dory again."

Clinton campaigned for Obama on Thursday in Wisconsin and Ohio. He will join Obama on Saturday for a rally in Virginia and on Sunday morning for an event in New Hampshire. And on Monday, the Obama camp hopes Clinton will snuff out any possible Romney eruption in Pennsylvania, scheduling stops for him in Pittsburgh and Scranton, plus two in Philadelphia.

No state underscores Clinton's value more than Florida, where the Republican Bush family looms large. While Obama makes every possible use of his party's most recent president, Romney can hardly mention George W. Bush, who left office amid an economic collapse and an unpopular war in Iraq.

Romney campaigned Thursday in Tampa, however, with Bush's brother Jeb, a former Florida governor who remains widely popular.

Much has been made of Clinton's once-frosty relationship with Obama. Clinton, among other things, in 2008 called Obama's history of opposing the Iraq war a "fairy tale."

The two men may never be chums. But Clinton's endorsements now seem full-throated. It delights Democratic loyalists.

"The Republicans have nothing to match the personal appeal and persuasive power of President Clinton," said Doug Hattaway, a consultant with close ties to the Clintons. "He can energize Democrats and close the deal with moderate swing voters."

Bruce Marvin, who attended Clinton's event in Chillicothe, Ohio, said the ex-president explains Obama's plans even more understandably than does the nominee.

"I think it's backing up what Obama may not have been able to get across," Marvin said.

___

Associated Press writers John Seewer in Ohio, Brian Bakst in Minnesota and Carrie Antlfinger in Wisconsin contributed to this report.

Source: http://news.yahoo.com/obama-banks-bill-clinton-clinch-close-states-073851364--election.html

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Three Ways to Know You're ?Called to Write?

At a recent writer?s conference, I spoke to someone who was, in their own words, trying to figure out whether they were ?called to write.? It was a strange question to hear from someone? at a writer?s conference. I mean, the fact that they would invest so much time and money just to see whether or not they were called to write said a lot about their passion for the subject.

Anyway, it?s a question that gets asked a lot by aspiring authors. I?ve whittled my answer to this question down to three.

But first, a distinction needs to be made between between being called to write and being called to publish. Long before I?d ever felt a desire to pursue publication, I began a journal. I took that journal seriously and, even though I intended no one else to read it, I strove to write it well. That journal eventually blossomed into two journals. For now, those journals are collecting dust on the bottom shelf of a book cabinet like fossils from a bygone era. At the time, I was ?called to write? them. Their circulation, however, was another story.

Likewise, it?s possible that there?s a writing project heavy on your heart whose circulation should be limited. The compulsion you feel to write the story should in no way be the determinant as to how many people read it.? Some may feel ?called to write? simply as a means of catharsis. Others may feel ?called to write? to simply provide bedtime stories for their children or grandchildren. These are just as much ?callings? as are others. However, there?s a big difference between writing for personal growth or your circle of friends and family, and whether you will begin investing time and money in pursuing broader, more professional, range of publishing. Don?t confuse the call to write with the call to publish.

So when I speak of the ?call to write? here, I?m speaking more in terms of pursuing professional publication. Having issued that qualifier, here?s three ways that you can know you?re called to write:

1.) TALENT: You?re good with words. You?re naturally imaginative. Without prodding or coercion you think about framing things in literary or narrative form. You are not intimidated by the prospects of sitting down and gathering thoughts and images into a cohesive cast. In fact, you are strangely challenged by the prospect. Perhaps this started when you were a child. You were the storyteller of your group. You loved to see the sparkle in other kids eyes when you told a tale. Perhaps you enthralled your parents and siblings with your flamboyant antics. Then again, maybe it?s the ability you have to find solace in ideas, to retreat into your office or easy chair, to derive unusual satisfaction investing hours in the unraveling of a plot or a thesis. You finish a great novel and something rises up in you saying, ?I can do that.? You are inspired by a great film and leave the theater saying ?I can do that.? Whatever the case, there is at least a kernel of writing talent, a seed that you water and cultivate, a spark that you fan into flame. Yes, yes. It may be raw and juvenile. But it?s there.

Of course, people will say that when it comes to writing, talent is subjective. Readers find virtue in all kinds of things. It?s true? to a degree. And with hard work any author can improve. But without raw writing talent, improving is relative. This isn?t to say that an average wordsmith can?t become better. Nor am I suggesting that good writers are always ?found.? Many great writers labor in publishing obscurity. But for the most part: Talent gets noticed (see #3). Without raw writing talent ? an ear for words, patience and discipline in constructing those words, and imagination in telling tales ? one cannot confidently claim to be ?called to write.?

2.) DRIVE: A person may have the raw talent to write, but without the drive you will never be able to tell it. The drive to write is what keeps one plugging away in the face of constant rejection. The drive to write is what keeps one finding writing time no matter what their schedule looks like. The drive to write is what keeps a good writer always striving to become a better writer. In ?How to Become a Writer? Lorrie Moore gives this blunt recommendation to aspiring authors:

?First try to be something, anything, else. ?[Y]ou should become a writer only if you have no choice. Writing has to be an obsession ? it?s only for those who say, ?I?m not going to do anything else.??

Do you have that kind of drive? Then you might be ?called to write.? One of my first big confirmations as a writer came in the form of a rejection letter. I?d been trying to get something published in a professional speculative fiction magazine. After several form rejections, I finally received a personalized email from the senior editor extolling the virtues and outlining the problems they had with a short story they were declining. It was bittersweet, but hugely encouraging. I knew I was on the right track. That rejection stoked my drive to be published. If you are are not easily dissuaded, if you can weather professional critique, bad reviews, and rejection, and continue getting up for more, then maybe you are ?called to write.?

3.) CONFIRMATION: If we are really called to anything, that thing should bear a stamp of approval from both God and man. When I was shopping for an agent, I remember the frustration of receiving one rejection after another. I recall the day I opened an email from one agent who said that she loved my stuff. I just sat there with my wife at my side and wept. The confirmation of other published writers, agents and industry professionals is huge in determining your ?call to write.? If? readers ? and those whose living is to sell to them ? can?t vet your writing, you?re in trouble as a professional writer.

Sometimes confirmation will happen along the way; we will write a story intended only for limited personal circulation only to discover it?s good enough to enjoy a bigger circulation.? William Young, author of the mega-best-seller The Shack, originally wrote the story as a parable for his friends and family. But he found their response so overwhelming that it forced him to consider broader publishing. The rest is history. Do you have confirmation from a larger circle than just your mother and BFFs that your writing is good? Do you have confirmation from peers and professionals that you are ?called? to write?

My own journey toward becoming a writer is inglorious. I started late and have stumbled along. Even after signing with an agent and contracting to be published, I still wrestle with my ?call to write.? Is this equivocation consistent with all authors? I don?t know. I do know it comes back to this: Every calling is great, when greatly pursued. If God?s given you the talent to write, the drive to develop that talent, and the confirmation from peers and professionals that you have it, then there?s a good chance you you are ?called? to write.

* * *

Question: Do you think there?s a difference between a ?call to write? and a ?call to be published?? So how do you know you?re ?called? to write? And what other factors do you think help someone determine whether or not they are really ?called? to write?

Tagged as: Writing

Source: http://mikeduran.com/2012/11/three-ways-to-know-youre-called-to-write/

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A Romney presidency: 'Bringing people together' faces reality check (CNN)

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GOP likely to hold House after $1B campaign

WASHINGTON (AP) ? You can do a lot with a billion dollars ? but still not change much. This Election Day, it's likely to produce another Republican-led House that's little different from the existing version.

Candidates, both political parties and hordes of corporate, labor, ideological and other groups have spent a record $1.1 billion on House races since this campaign cycle began last year, according to data compiled by the nonpartisan Center for Responsive Politics. Yet by the time the last votes are counted Tuesday, Democrats may pick up a handful of districts but are widely expected to miss their goal of gaining the 25 additional seats they need to grab control of the chamber.

The reasons:

?The redrawing of congressional districts to reflect the new census. Both parties protected incumbents but Republicans shielded more.

?A preponderance of at-risk Republican-held seats that the GOP offset with extra financial muscle.

?A close presidential race that has prevented either party from gaining a sweeping coattail advantage.

?Overarching national issues have not tilted the playing field to one side or the other.

"First and foremost it's redistricting," said Democratic pollster Dave Beattie, citing how GOP-led state legislatures were able to redraw congressional maps. "Institutionally, they were able in a redistricting year to protect the House gains they made in 2010," when Republicans captured House control.

Like most years, the vast majority of both parties' incumbents are likely to win. The percentage of victorious House members seeking re-election has dipped below 90 percent only twice since 1974 ? in 2010 when the GOP stormed into control and 1992, when Democrats were hurt by a scandal involving the House post office.

Out of 435 House seats, around 60 are seriously competitive this year. About three dozen are currently held by Republicans and two dozen by Democrats. A handful of others are either new districts with no incumbents or races in which current House members are squaring off against each other.

In districts from one ocean to the other, Democrats have accused Republicans of trying to gut Medicare, the popular health insurance program for the elderly, and slice domestic programs like education while seeking tax cuts for the rich. They've also accused them of attacking women's rights with measures to curb abortion and cut funds for Planned Parenthood.

"Is he representing you?" asks an ad by the House Majority PAC, a political committee steered by House Democratic leaders, that attacks Rep. Brian Bilbray, R-Calif., for his votes on Medicare and other health issues.

The GOP has lambasted Democrats for supporting President Barack Obama's health care overhaul and other big spending programs like Obama's economic stimulus package. Democrats also are accused of cutting Medicare themselves and boosting taxes on the middle class.

"He is out of touch with central New York," an ad by the House GOP campaign committee says of former Democratic Rep. Dan Maffei, who is seeking to return to Washington. The spot faults Maffei for businesses leaving the district.

Through October, the GOP has enjoyed the spending edge.

Current House GOP candidates have spent $500 million from their own campaigns, reinforced by $99 million from outside groups like American Crossroads and $65 million from the House Republican campaign organization, according to the center.

Democratic candidates have spent $374 million, plus $71 million from outside groups like the Service Employees International Union and $61 million from the House Democratic campaign committee.

Added together, that's given the GOP the upper hand by $664 million to $506 million.

Among those targeted by outside groups: Orlando area Rep. Daniel Webster, R-Fla., the focus of $1.1 million in ads being run by Independence USA PAC, a political action committee run by billionaire New York City Mayor Michael Bloomberg, an independent.

"It's Michael Bloomberg coming in from storm-ravaged New York. I don't think in our district that if that were known that would play very well," said Webster campaign consultant Kirsten Borman.

The American Action Network, affiliated with House GOP leaders, launched an ad attacking Webster's Democratic rival, former Orlando police chief Val Demings, for supporting Obama's health care revamping.

Mitt Romney recorded a TV spot for Republican House hopeful Mia Love of Utah, where the GOP presidential candidate is overwhelmingly popular. "I trust Mia to protect seniors," Romney says.

Those in uncertain races include about two dozen House GOP freshmen from the 87-strong class of newcomers whose rise to power was energized by tea party voters. Among them is Rep. Scott DesJarlais from central Tennessee, a physician and abortion foe whose re-election seemed assured until recent reports that he once pressed a mistress to have an abortion.

The nation's most expensive competitive House campaign: freshman GOP Rep. Allen West's re-election battle in South Florida against Democrat Patrick Murphy, which has seen $17.2 million in spending. West, a firebrand conservative and prolific fundraiser, has spent $13.8 million of the total.

Republican pickups of three seats are possible in New York and likely in North Carolina, where three veteran Democrats are retiring following redistricting, further trimming the roster of both parties' moderates in Congress.

The GOP is also hoping to knock off Democratic incumbents in California and win other seats in Utah, Arkansas and Oklahoma. They could even defeat Massachusetts Democrat John Tierney, beset by a gambling scandal that has involved his wife and two brothers-in-law. Massachusetts hasn't had a House GOP member since 1997.

Democrats are hoping for big days in California and Illinois and their own pickups in New York ? states where Obama is expected to win decisively. Especially in New York and Illinois, redistricting has not helped tea party-backed Republicans like Illinois Rep. Joe Walsh and New York Rep. Ann Marie Buerkle.

Reflecting areas in play, Democratic and GOP political groups have poured money in recent days into House races in Arizona, Minnesota and Rhode Island in addition to California, Illinois and New York.

Contests that pit two members of Congress against each other are often among the most bitter and costly. This year is no exception.

In Los Angeles, a pair of veteran Democrats ? Reps. Howard Berman and Brad Sherman ? argued nose-to-nose at a debate last month until they were separated by a deputy sheriff. Including each man's campaign and outside spending, their race has cost $13 million, according to the Sunlight Foundation, a bipartisan group that follows campaign spending.

A contest in northeast Ohio pitting GOP Rep. Jim Renacci against Democrat Betty Sutton has drawn $9.7 billion in outside spending by the Congressional Leadership Fund controlled by House GOP leaders, House Democrats' campaign organ and numerous other groups.

The only House race where there has been more outside spending is the Pennsylvania contest between Democratic Rep. Mark Critz and GOP attorney Keith Rothfus, where it has surpassed $9.9 million.

Source: http://news.yahoo.com/gop-likely-hold-house-1b-campaign-181851465--election.html

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One step closer to rollable, foldable e-Devices

ScienceDaily (Oct. 30, 2012) ? The next generation of electronic displays -- e-Readers, smartphones and tablets -- is closer thanks to research out October 31 from the University of Cincinnati.

Advances that will eventually bring foldable/rollable e-devices as well as no pixel borders are experimentally verified and proven to work in concept at UC's Novel Devices Laboratory. That research is published this week in the journal Nature Communications.

The UC paper, "Bright e-Paper by Transport of Ink through a White Electrofluidic Imaging Film," is authored by College of Engineering and Applied Science doctoral students Matthew Hagedon, Shu Yang, and Ann Russell, as well as Jason Heikenfeld, associate professor of electronic and computing systems. UC worked on this research with partner: start-up company Gamma Dynamics.

Foldable e-Devices Closer Thanks to Electrofluidic Imaging Film

One challenge in creating foldable e-Paper devices has been the device screen, which is currently made of rigid glass. But what if the screen were a paper-thin plastic that rolled like a window shade? You'd have a device like an iPad that could be folded or rolled up repeatedly -- even tens of thousands of time. Just roll it up and stick it in your pocket.

The UC research out today experimentally verifies that such a screen of paper-thin plastic, what the researchers refer to as "electrofluidic imaging film," works. The breakthrough is a white, porous film coated with a thin layer of reflective electrodes and spacers that are then subjected to unique and sophisticated fluid mechanics in order to electrically transport the colored ink and clear-oil fluids that comprise the consumer content (text, images, video) of electronic devices.

According to UC's Hagedon, "This is the first of any type of electrowetting display that can be made as a simple film that you laminate onto a sheet of controlling electronics. Manufacturers prefer this approach compared to having to build up the pixels themselves within their devices, layer by layer, material by material. Our proof-of-concept breakthrough takes us one step closer to brighter, color-video e-Paper and the Holy Grail of rollable/foldable displays."

No Pixel Borders

Importantly, this paper-thin plastic screen developed at UC is the first among all types of fluidic displays that has no pixel borders.

In current technology, colors maintain their image-forming distinctiveness by means of what are known as "pixel borders." Each individual pixel that helps to comprise the image necessary for text, photographs, video and other content maintains its distinct color and does not bleed over into the next pixel or color due to a pixel border. In other words, each individual pixel of color has a border around it (invisible to the eye of the consumer) to maintain its color distinctiveness.

This matters because pixel borders are basically "dead areas" that dull any display of information, whether a display of text or image. Leading electronics companies have been seeking ways to reduce or eliminate pixel borders in order to increase display brightness.

Said UC's Heikenfeld, "For example, the pixel border in current electrowetting displays, which prevents ink merging, takes up a sizable portion of the pixel. This is now resolved with our electrofluidic film breakthrough. Furthermore, our breakthrough provides extraordinary capability to hide the ink when you don't want to see it, which further cranks up the available brightness and color of the display when you do want to see it. With a single, new technology, we have simplified manufacturability AND improved screen brightness."

Foldable e-Devices as Environmental Electronics

Expect that the first-generation foldable e-devices will be monochrome. Color will come later. Eventually, within 10 to 20 years, e-Devices with magazine-quality color, viewable in bright sunlight but requiring low power will come to market. "Think of this as the green iPad or e-Reader, combining high function and high color without the weight of a heavy battery, readable out in the sunlight, and foldable into your pocket," said Heikenfeld.

The device will require low power to operate since it will charge via sunlight and ambient room light. However, it will be so "tough" and only use wireless connection ports, such that you can leave it out over night in the rain. In fact, you'll be able to wash it or drop it without damaging the thin, highly flexible casing and screen.

This latest proof of concept research verifying the functionality of electrofluidic imaging film builds on previous research out of UC's Novel Devices Laboratory. That previous research broke down a significant barrier to bright electronic displays that don't require a heavy battery to power them.

Currently, faster, color-saturated, high-power devices like a computer's liquid-cystal display screen, an iPad or a cell phone require high power (and, consequently, a larger battery), in part, because they need a strong internal light source within the device (that "backlights" the screen) as well as color filters in order to display the pixels as color/moving images. The need for an internal light source within the device also means visibility is poor in bright sunlight.

The new electrofluidic imaging film is part of an overall UC design that will require only low-power to produce high speed content and function because it makes use of ambient light vs. a strong, internal light source within the device.

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Story Source:

The above story is reprinted from materials provided by University of Cincinnati. The original article was written by M.B. Reilly.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Matthew Hagedon, Shu Yang, Ann Russell, Jason Heikenfeld. Bright e-Paper by Transport of Ink through a White Electrofluidic Imaging Film. Nature Communications, October 31, 2012

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/matter_energy/electronics/~3/fCg_V7NxHuQ/121031111612.htm

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